And that realization led him into the complex, gritty, and fascinating world of network engineering, IoT, and eventually—data and agriculture in the Philippines.
At Tech Tribe Media, we recently sat down with Engr. Ivan Chavez—founder of Fresco Greenovations—to talk about his unique journey from software development to building real-world solutions in agriculture.
What started as a love for coding eventually led him to the complex but rewarding intersection of data and agriculture in the Philippines, where hardware, networks, and sustainability come together to solve pressing local challenges.
“I started with code. But I wanted to touch the real world.”
That’s what Engr. Ivan Chavez told me during our recent podcast conversation at Tech Tribe Media, and honestly, it stuck.
Like many engineers, Ivan began his journey with software development. Programming. Building systems. The world of lines and logic.
But eventually, he realized something was missing:
“Software gave me results—but not the kind of challenges I wanted to solve.”
And that realization led him into the complex, gritty, and fascinating world of network engineering, IoT, and eventually—data and agriculture in the Philippines.
Code Can Run. But Sensors Make It Move.
Ivan’s early fascination with coding gave him structure. But it was only when he dove into networks and hardware that he found his spark.
“Software scales easily. But when you add hardware? Sensors? Real-world conditions? That’s where the engineering gets exciting.”
And it shows. His solo thesis project was a fully integrated agri-tech solution—merging IoT, automation, and sustainability into a data-driven system for farming. It wasn’t just about building apps—it was about building impact.
That solo project eventually evolved into something more: Fresco Greenovations, a startup dedicated to solving agricultural problems using IoT, data analytics, and sustainable design.
The Grit of Data and Agriculture in the Philippines
The intersection of tech and agriculture isn’t always glamorous. It’s muddy. Messy. Dependent on location, community, and climate.
But that’s where Engr. Ivan thrives.
He’s not trying to apply imported solutions. He’s trying to build tools that make sense for our farms, our soil, and our farmers.
Because when it comes to data and agriculture in the Philippines, there are no plug-and-play solutions. You need to understand:
- What crops grow where
- What data matters to local farmers
- What connectivity even looks like in remote barangays
It’s not just tech—it’s local engineering.
The Builders Behind the Buzzwords
Buzzwords like “smart farming” and “IoT” sound futuristic. But they only work if people like Ivan roll up their sleeves and build the bridge between data and reality.
And that’s what our latest Tech Tribe Media podcast is really about.
It’s not just about hardware, software, or sensors.
It’s about purpose.
“I didn’t want to just solve technical problems. I wanted to solve real ones.”
That mindset is what we need more of—whether in classrooms, government offices, or farms in Nueva Ecija.
Wrapping Up: From Solo Projects to Sustainable Solutions
Data and agriculture in the Philippines don’t need more hype.
They need more builders.
More doers.
More Ivan Chavez.
So here’s the real takeaway:
If you’re an engineer, developer, or student—don’t stop at code.
Touch the field. Build something that works in the sun, in the soil, in the storm.
Because that’s where transformation actually begins.
🎧 Catch the full podcast episode on Spotify or YouTube.
🛠 Want to collaborate or feature your startup? Let’s talk.
📲 Visit techtribe.media for more stories on innovation, agriculture, and Filipino tech builders.